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Overview
The Competitive Intel Agent's Edge
54% of materials buyers say competitive comparisons move their buying decision. Yet most reps walk into bids lacking key competitive intel and a winning strategy.
The Competitive Intel Agent trains continuously on competitor public documentation — spec sheets, EPDs, marketing materials, third-party reviews — and produces battlecards, spec diffs, and counter-positioning talk tracks on demand.
+15%
Average win rate lift with cross-competitive positioning
Common use cases
Where teams put it to work.
01
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Battlecards on demand
For any active deal, the agent generates a competitor-specific battlecard tuned to project type and buyer.
02
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Spec-sheet diffs
Side-by-side specification comparison — yours vs. theirs — with the differences that matter highlighted.
03
Win/loss tear-downs
Patterns across closed deals against named competitors. What works, what doesn't, what to try next.
04
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Relationship History
Your business has always won on relationships. Equip your reps with the full history to sway the deal.
Knowledge base
What this agent has access to.
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Competitor spec sheets
Competitor certifications
Public pricing data
Marketing + sales collateral
Win/loss notes
Third-party product reviews
Inputs & outputs
How work flows through the agent.
More Agents
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SALES AGENT
Every rep, your best rep.
Nothing kills a deal quicker than walking in with incomplete or innaccurate information. Equip your reps with the information they need to pursue and bid confidently, minimizing the reliance on a few key individuals.
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TECH SERVICE AGENT
24/7 application support.
Scale your technical service function by unlocking 75% more capacity to focus on consultative, engineered solutions for your customers.
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SUBMITTALS AGENT
Auto-generated packages.
75% reduction in the time sales reps spend parsing and structuring bid package documentation, going back and forth with your estimators, and preparing the final documentation.
See the competitive intel agent in action.
See Hazel in Action
