Last updated: July 30, 2026
This Privacy Policy explains how Parq ("Parq," "we," "us," or "our") collects, uses, and shares information when you visit parqhq.com (the "Site") or otherwise interact with us. By using the Site, you agree to the practices described here.
We collect information you provide directly to us, such as when you fill out a form, request a demo, subscribe to communications, or contact us. This may include your name, email address, company, job title, and any message you send us.
We also automatically collect certain information when you visit the Site, including your IP address, device and browser type, pages viewed, referring URLs, and how you interact with the Site. We collect this information using cookies and similar technologies, described below.
We use third-party website visitor identification technology, including a service provided by RB2B (operated by Retention.com), to help us understand which businesses and professionals visit our Site and to support our sales and marketing. This technology may identify individual business visitors and associate your visit with personal information such as your name, professional email address, employer, and job title, matched from third-party data sources.
Specifically: When you visit or log in to our website, cookies and similar technologies may be used by our online data partners or vendors to associate these activities with other personal information they or others have about you, including by association with your email. We (or service providers on our behalf) may then send communications and marketing to these email addresses. You may opt out of receiving this advertising by visiting https://app.retention.com/optout. You also have the option to opt out of the collection of your personal data in compliance with GDPR by visiting https://www.rb2b.com/rb2b-gdpr-opt-out.
Cookies are small files stored on your device. We use cookies for essential site functionality, analytics, and the visitor identification described above. The RB2B service sets the following first-party cookies under our domain. None of these cookies store personally identifiable information such as names, email addresses, or phone numbers.
| Cookie | Purpose | Expiration |
|---|---|---|
| _reb2bgeo | Location-based identification and matching | 20 days |
| _reb2bloaded | Prevents duplicate script executions | 1 second |
| _reb2bref | Visit attribution (referring URL) | 15 days |
| _reb2sessionID | Active session management | 30 minutes |
| _reb2buid | Persistent visitor identification | 360 days |
| _reb2bfxf | Internal identification framework | 1 month |
| _reb2btd | Identity resolution | 1 month |
| _reb2bli | Session-to-identity linking | 1 month |
| _reb2bresolve | Temporary identity resolution buffer | 2 days |
| _reb2butk | Long-term cross-session identification | 1 year |
You can control or delete cookies through your browser settings and, where available, through the cookie consent banner on our Site. Blocking these cookies may affect Site functionality.
We use the information we collect to operate and improve the Site, respond to your inquiries, identify potential business customers, send communications and marketing, measure engagement, and comply with our legal obligations.
We may share information with service providers who perform functions on our behalf (such as analytics, marketing, and visitor identification providers), when required by law, or in connection with a business transaction such as a merger or acquisition. We do not sell your personal information for money.
Depending on where you live, you may have rights under laws such as the California Consumer Privacy Act (CCPA/CPRA), other U.S. state privacy laws, and the EU/UK General Data Protection Regulation (GDPR). These may include the right to access, correct, or delete your personal information, and to opt out of the sale or sharing of your personal information or of targeted advertising. To exercise these rights, use the opt-out links above or contact us at hello@parqhq.com.
We are based in the United States, and your information may be processed in the United States or other countries. If you are located in the EU or UK, you may opt out of RB2B's collection of your personal data using the GDPR opt-out link above.
We may update this Privacy Policy from time to time. When we do, we will revise the "Last updated" date above.
If you have any questions about this Privacy Policy or our data practices, contact us at hello@parqhq.com.
